Cyclists are passionate about their sport – and even more passionate about the bikes
they ride. In few sports do participants take such pride, interest and involvement in
their equipment, but to a cyclist a bike is more than just a bike, it is an extension of
themselves and their individual personality. Those of us who have worked to create
Verenti understand this. We are cyclists as well as bike designers.

We’re proud to shout about our exciting new bike brand called Verenti which has its
origins in the French and Latin word “verite” literally meaning 'Truth'. The concept of
truth and being true to oneself when riding seemed perfect to build a brand around, but
to avoid any trademark issues (like we sadly experienced with Kiron) we have changed
the spelling slightly.

All the bikes that carry the Verenti name in the coming months and years will have three
common factors. First, they will be designed bottom-up for performance in whatever
domain: sportive riding, road racing, TT or Cyclocross. Second, they will be
characterised by the distinctive attention to detail that cyclist’s love: components, drive
train, colour schemes, finish are all crucial to the overall package not an afterthought.
Third, all the bikes will offer great value in terms of performance desired by enthusiastic
cyclists at a price that can only be delivered through direct design and sourcing from the
best manufacturers in the world. The truth is for those that choose Verenti bikes we
believe there should be no compromises.

The first creation from the Verenti design team is a truly unique range of six sportive
bikes which reflect all the values highlighted above. The energy, enthusiasm and
passion which have fuelled the creation of these sportive bikes means one thing: riders
will love riding them as much as we have loved developing them. The Verenti sportive
bike range which covers entry level alloy models up to our exclusive custom carbon
lugged bikes, all share special geometry design and specifications to ensure that during
a 7 hour ride the last 45 minutes is as pleasurable as the first without compromising
speed and performance.

Available from March 2010, the Verenti Sportive range and the specially designed 'Me'
components, will, we believe, garner enthusiastic interest from riders of all ages and
abilities. Whether a long-in-the-tooth sportive veteran or a novice looking to enter
his/her first event, they will be drawn to a bike from, and the promise of the Verenti
range.

Our attention to detail, incredibly high standards, dedication and commitment have
never faltered. We have spent countless hours researching, developing, designing and
testing each and every model. Our love of cycling permeates everything we do and we
want to ensure that the Verenti bike exceeds our customers' expectations time and time
again.

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