Over the last 5 years, we have aligned our annual Sportive event with an opportunity to raise funds for Charity.

As our event has become an established calendar favourite for UK Sportive riders, and as rider entries have grown, our fund raising results have similarly increased. Last year we estimate that well over £17,000 was raised - a 70% increase from our 2009 event.
 
Our Charities of choice are the Fire Fighters Charity for the adult sportives and aligned with our family & children’s events: Juvenile Diabetes Research Foundation.
 
Our methods of fund raising are varied:
  • Individual / team rider sponsorship
  • T-shirt sales (all proceeds)
  • Volunteer group donations
  • Supplier donations and organiser tariff (paid over to the charity)
  • Post-event massage service ( 100% donations to The Fire Fighters Charity)
  • Bucket collections
  • Iinternal Corporate team challenge
  • Colleges and company team-building
We would like to thank the following companies for their donations:
  • Lilly UK
  • Fyffes bananas
  • Lovingtons Ice Cream
The following charities were chosen by our volunteer groups to receive our appreciation donation cheques totalling. In total we gave £1,410  as our volunteer 'thank-you'  to Fire Fighters, JDRF and the following charities / organisations:
  • Cancer Research
  • Ovarian Cancer Action
  • Basingstoke Air Cadet Squadron wing
  • Move of Seed Support (MOSS). Supports education and business initiatives in Africa
  • North Hants Road Club [NHRC] to support training for talented riders
Our message to all our riders for 2011, is please, when the distance you have entered is a personal challenge which will require commitment of training and courage and endurance on the day – ask your friends, family and work colleagues to give you sponsorship support as encouragement; either to The Fire Fighters Charity, or Juvenile Diabetes Research Foundation …. Or any other charity you personally would like to support.